{"id":1026,"date":"2022-10-16T05:07:02","date_gmt":"2022-10-16T05:07:02","guid":{"rendered":"https:\/\/pixelsmade.net\/agenia\/?p=1026"},"modified":"2022-11-27T07:30:14","modified_gmt":"2022-11-27T07:30:14","slug":"how-nespresso-increased-traffic-and-conversions-by-expanding","status":"publish","type":"post","link":"https:\/\/pixelsmade.net\/agenia\/how-nespresso-increased-traffic-and-conversions-by-expanding\/","title":{"rendered":"How Nespresso increased traffic and conversions by expanding"},"content":{"rendered":"\r\n\r\nThis piece is part of a series of three articles on how brands can navigate uncertainty is confidence. Don\u2019t miss our article on how businesses can respond to the latest consumer search trends, look out for an upcoming piece on why marketers should embrace experimentation in uncertain times.\r\n\r\n\r\n\r\nAfter the enormous disruption of the past few years, we now find ourselves in a period of uncertainty. And amid that uncertainty, we are seeking answers.\r\n\r\n\r\n\r\nThis is evident in the results of a global survey we recently conducted Ipsos. When a large purchase needs to be made, 60% of consumers in surveyed countries they need to conduct research in order to feel confident about making large purchase decisions.1 We also saw this reflected in jumps search activity over the past six months for terms ranging from \u201cspecials this week,\u201d up 60% year on year,2 to \u201clast minute flights,\u201d up 90% in the same period.3 These trends present huge opportunities for any business ready to reach customers at just the right moment to convert searches into sales.\r\n\r\n\r\n<blockquote class=\"wp-block-quote\">\u201cThe offline &amp; online worlds are colliding. Traditional devices such as fridges, oven even billboards will all be modernized to leverage digital media.\u201d\r\n\r\n<\/blockquote>\r\n\r\n<h4>Why Digital Marketing Matters:<\/h4>\r\n\r\n\r\nAs a young kid in California, my experiences from the back seat of our car mostly alternat between: \u201cMom, when are we there?\u201d and \u201cUh, look, McDonald\u2019s, can we go?\u201d whenever one of those 10-foot billboards popped up on the side of the road.\r\n\r\n\r\n\r\nThat\u2019s because Google and Facebook generate more revenue than any traditional media company. After all, they control more eyeballs. That\u2019s why digital marketing matters; it\u2019s where the attention is.\r\n\r\n\r\n<div class=\"is-layout-constrained wp-block-group\"><div class=\"wp-block-group__inner-container\">\r\n<div class=\"is-layout-flex wp-container-3 wp-block-columns\">\r\n<div class=\"is-layout-flow wp-block-column\">\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"832\" height=\"601\" class=\"wp-image-1574\" src=\"https:\/\/pixelsmade.net\/agenia\/wp-content\/uploads\/2022\/10\/blog02.png\" alt=\"\" srcset=\"https:\/\/pixelsmade.net\/agenia\/wp-content\/uploads\/2022\/10\/blog02.png 832w, https:\/\/pixelsmade.net\/agenia\/wp-content\/uploads\/2022\/10\/blog02-300x217.png 300w, https:\/\/pixelsmade.net\/agenia\/wp-content\/uploads\/2022\/10\/blog02-768x555.png 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/figure>\r\n<\/div>\r\n\r\n<div class=\"is-layout-flow wp-block-column\">\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"832\" height=\"601\" class=\"wp-image-1573\" src=\"https:\/\/pixelsmade.net\/agenia\/wp-content\/uploads\/2022\/10\/blog01.png\" alt=\"\" srcset=\"https:\/\/pixelsmade.net\/agenia\/wp-content\/uploads\/2022\/10\/blog01.png 832w, https:\/\/pixelsmade.net\/agenia\/wp-content\/uploads\/2022\/10\/blog01-300x217.png 300w, https:\/\/pixelsmade.net\/agenia\/wp-content\/uploads\/2022\/10\/blog01-768x555.png 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/figure>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/div>\r\n\r\n<ul>\r\n \t<li>88% of people say that they\u2019ve been convinced to buy a product or service by watching a brand\u2019s video.<\/li>\r\n\r\n \t<li>Viewers claim they retain 95% of a message when obtained via video.<\/li>\r\n\r\n \t<li>93% of brands obtained a new customer because of a video on social media.<\/li>\r\n\r\n \t<li>The average visitor spends 88% more time on websites that have videos.<\/li>\r\n\r\n \t<li>TIn 2022, video will account for 82% of all internet traffic.<\/li>\r\n<\/ul>\r\n","protected":false},"excerpt":{"rendered":"<p>This piece is part of a series of three articles on how brands can navigate uncertainty is confidence. Don\u2019t miss our article on how businesses can respond to the latest consumer search trends, look out for an upcoming piece on why marketers should embrace experimentation in uncertain times. After the enormous disruption of the past [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1],"tags":[18,25,23,20,26,24,21,27,22,28],"acf":[],"_links":{"self":[{"href":"https:\/\/pixelsmade.net\/agenia\/wp-json\/wp\/v2\/posts\/1026"}],"collection":[{"href":"https:\/\/pixelsmade.net\/agenia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelsmade.net\/agenia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelsmade.net\/agenia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelsmade.net\/agenia\/wp-json\/wp\/v2\/comments?post=1026"}],"version-history":[{"count":0,"href":"https:\/\/pixelsmade.net\/agenia\/wp-json\/wp\/v2\/posts\/1026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelsmade.net\/agenia\/wp-json\/wp\/v2\/media\/1573"}],"wp:attachment":[{"href":"https:\/\/pixelsmade.net\/agenia\/wp-json\/wp\/v2\/media?parent=1026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelsmade.net\/agenia\/wp-json\/wp\/v2\/categories?post=1026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelsmade.net\/agenia\/wp-json\/wp\/v2\/tags?post=1026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}